The Lifestyle Theory Free Essay Example, 1500 words

A person having a highly active lifestyle are prone to greater victimization since they tend to mix with greater number of people irrespective of whether they are good or bad, having no proper knowledge of their intentions. Hence victimization may be influenced. However the criminal victimization also depends on the individual’s incapability of not being able to predict the wrongdoers and the incorrect activities that might lead to crimes (Robinson, n.d. ). With the active lifestyles of individuals, particularly among the youth, there are greater risks of exposures to offenders in a society. This has been more associated with the assaults and criminal activities from strangers. For example, parental violence might also lead younger individuals to perform crimes. However such activities or crimes cannot be associated with the lifestyle theory. Lifestyle theory discusses about the cases where individuals spend large amounts of time out of their homes, with strangers, even at th e time of night and become prone to criminal victimization (Finkelhor & Asdigian, 1996, pp. 3-4). As studies of the FBI reveals, crime is an ever increasing problem in countries like America. The study of the policymakers are focused on the victims since only understanding the nature of the crimes and the criminals have not provided any solutions to the prevailing problems related to crimes. We will write a custom essay sample on The Lifestyle Theory or any topic specifically for you Only $17.96 $11.86/pageorder now There are cases of crimes where an individual is victimized owing to his/her presence at the wrong place at a wrong time. However, in many other cases, individuals possessed and expressed activities that made them the active targets to criminal activities (Krejny, 1999, pp. 1-2). This is where the lifestyle theory may be associated with the victimization of individuals towards activities of crimes. When individuals are parts of a society or a community, there are certain roles and expectations that are expected to be fulfilled by them. These behaviors and roles however vary from individual to individual. Also, with gradual changes in the social structures and the roles and expectation, individuals tend to get hold of newer skills and outlooks enabling them to adapt to the constraints of the society. With such developments, individuals also develop their concepts and understanding of crime and the fear of criminal activities. Thus constraints and restrictions in behaviors are often incorporated in their lifestyles creating several limitations. This gives an understanding of how and why lifestyles vary among different people.

A Complete List of Shakespeare’s Plays

Scholars of Elizabethan drama believe that William Shakespeare wrote at least 38 plays between 1590 and 1612. These dramatic works encompass a wide range of subjects and styles, from the playful A Midsummer Nights Dream to the gloomy Macbeth. Shakespeares plays can be roughly divided into three genres—comedies, histories, and tragedies—though some works, such as The Tempest and The Winters Tale, straddle the boundaries between these categories. Shakespeares first play is generally believed to be Henry VI Part I, a history play about English politics in the years leading up to the Wars of the Roses. The play was possibly a collaboration between Shakespeare and Christopher Marlowe, another Elizabethan dramatist who is best known for his tragedy Doctor Faustus. Shakespeares last play is believed to be The Two Noble Kinsmen, a tragicomedy co-written with John Fletcher in 1613, three years before Shakespeares death. Shakespeares Plays in Chronological Order The exact order of the composition and performances of Shakespeare’s plays is difficult to prove—and therefore often disputed. The dates listed below are approximate and based on the general consensus of when the plays were first performed: Henry VI Part I (1589–1590)Henry VI Part II (1590–1591)Henry VI Part III (1590–1591)Richard III (1592–1593)The Comedy of Errors (1592–1593)Titus Andronicus (1593–1594)The Taming of the Shrew (1593–1594)The Two Gentlemen of Verona (1594–1595)Love’s Labour’s Lost (1594–1595)Romeo and Juliet (1594–1595)Richard II (1595–1596)A Midsummer Night’s Dream (1595–1596)King John (1596–1597)The Merchant of Venice (1596–1597)Henry IV Part I (1597–1598)Henry IV Part II (1597–1598)Much Ado About Nothing (1598–1599)Henry V (1598–1599)Julius Caesar (1599–1600)As You Like It (1599–1600)Twelfth Night (1599–1600)Hamlet (1600–1601)The Merry Wives of Windsor (1600–1601)Troilus and Cressida (1601–1602)All’s Well That Ends Well (1602–1603)Measure for Measure (1604–1605)Othello (1604–1605)King Le ar (1605–1606)Macbeth (1605–1606)Antony and Cleopatra (1606–1607)Coriolanus (1607–1608)Timon of Athens (1607–1608)Pericles (1608–1609)Cymbeline (1609–1610)The Winter’s Tale (1610–1611)The Tempest (1611–1612)Henry VIII (1612–1613)The Two Noble Kinsmen (1612–1613) Dating the Plays The chronology of Shakespeares plays remains a matter of some scholarly debate. Current consensus is based on a constellation of different data points, including publication information (e.g. dates taken from title pages), known performance dates, and information from contemporary diaries and other records. Though each play can be assigned a narrow date range, it is impossible to know exactly in which year any one of Shakespeares plays was composed. Even when exact performance dates are known, nothing conclusive can be said about when each play was written. Further complicating the matter is the fact that many of Shakespeares plays exist in multiple editions, making it even more difficult to determine when the authoritative versions were completed. For example, there are several surviving versions of Hamlet, three of which were printed in the First Quarto, Second Quarto, and First Folio. The version printed in the Second Quarto is the longest version of Hamlet, though it does not include over 50 lines that appear in the First Folio version. Modern scholarly editions of the play contain material from multiple sources. Authorship Controversy Another controversial question regarding Shakespeares bibliography is whether the Bard actually authored all of the plays assigned to his name. In the 19th century, a number of literary historians popularized the so-called anti-Stratfordian theory, which held that Shakespeares plays were actually the work of Francis Bacon, Christopher Marlowe, or possibly a group of playwrights. Subsequent scholars, however, have dismissed this theory, and the current consensus is that Shakespeare—the man born in Stratford-upon-Avon in 1564—did, in fact, write all of the plays that bear his name. Nevertheless, there is strong evidence that some of Shakespeares plays were collaborations. In 2016, a group of scholars performed an analysis of all three parts of Henry VI and came to the conclusion that the play does include the work of Christopher Marlowe. Future editions of the play published by Oxford University Press will credit Marlowe as co-author. Another play, The Two Noble Kinsmen, was co-written with John Fletcher, who also worked with Shakespeare on the lost play Cardenio. Some scholars believe that Shakespeare may have also collaborated with George Peele, an English dramatist and poet; George Wilkins, an English dramatist and inn-keeper; and Thomas Middleton, a successful author of numerous stage works, including comedies, tragedies, and pageants.

Benzene Exposure And Cancer Mechanism Of Toxicity And...

Benzene exposure and Cancer: Mechanism of Toxicity and Carcinogenesis Benzene is the simplest aromatic hydrocarbon that is represented with the formula C6H6. It was discovered in 1825 by a British scientist, Michael Faraday, who extracted it from crude oil by applying pressure, and named it â€Å"Bicarburet of hydrogen†. However, its chemical synthesis did not start until in 1843, Charles Mansfield, discovered a method to extract benzene from coal tar. Since its industrialization, benzene is produced and used in many industrial processes, for instance, the production of plastics, resins, and dyes uses benzene as solvent. Similarly, chemical synthesis of phenol, cyclohexane, ethylbenzene and other aromatic hydrocarbons creates benzene as part of their production. In 1989, the Environmental Protection Agency of USA estimates the national emission of benzene in a total of 34.000 metric tons/ year. (EPA 1989). Identically, in Canada, the national benzene emissions were reduced from 50.860 metric tons/year in 1995 to 14.560 metrics tons/year, mainly due to regulation by The Canadian Council of Minister of the Environment(CCME 2012). Most of the benzene’s occupational exposure occurs during solvent exposure, synthesizing other chemical compounds, and working at oil pipelines, tankers, gasoline pumper, auto repairs shops, and oil refineries (ATSDR 2007). In western countries, such as USA, Canada or the European Union, the occupational exposition to benzene are regulated. ForShow MoreRelatedMolecular Basis Of Biology And Biotechnology4394 Words   |  18 Pages14 3.7 Laboratory analysis of biochemical parameters 15 3.7.1 Liver function test 15 3.7.2 Lipid profiling. 15 3.8 Histopathological analysis: 16 3.9 Antioxidation Analysis: 16 4.0 Plant Functional Properties 16 5.0 Determination of Mechanism of Efficacy and Toxicity of Antidiabetic Compounds 17 5.1 RNA Preparation 17 5.2 Array Hybridisation and Scanning 17 5.3 Data Validation by Quantitative RT-PCR 18 6.0 Management and Processing of Bioassays Data 18 REFERENCES 19 APPENDICES 26 APPENDIX I: WorkRead MoreBhopal Gas Disaster84210 Words   |  337 Pagesliving in the vicinity of the factory are exposed to toxic chemicals that continue to leach from tonnes of waste lying within the UCIL premises causing groundwater and soil contamination. As a result a whole new generation continues to get sick, from cancer and birth defects to everyday impacts o aches and pains, f rashes, fevers, eruptions of boils, headaches, nausea, lack of appetite, dizziness, and constant exhaustion. During the last four years survivors’ organizations have renewed their campaign

The Great Gatsby By F. Scott Fitzgerald - 1588 Words

Fitzgerald saw the 1920s as a time of declining social and moral values which caused the American Dream to be corrupted by greed as well as materialism. The decline of the American Dream was a main theme highlighted throughout The Great Gatsby where Fitzgerald managed to successfully show the brittleness and superficiality the society aspired to live in. However, the passage alone is not enough to be considered as the key to the entire novel, only along with other passages are we able to see what Fitzgerald is trying to convey to his audience in regards to the American Dream. This essay discusses how other passages are also key to the novel and their relevance to Fitzgerald’s idea of the American Dream. The passages convey the manner in†¦show more content†¦In addition, although the American Dream was something which seemed distant for normal people to achieve, instead of being phased by it, people in society were in fact more motivated to work hard to achieve it. At the same time, green is commonly associated with the idea of envy. Faithful followers of the American Dream are often spurred by the envy they had towards what others had therefore they are willing to work hard in hopes of reaching the same level as well. While the American Dream brings about hope for them, Fitzgerald felt that members of the society were constantly in search of their dreams which in reality were very difficult to achieve and even appeared to be unattainable due to how â€Å"minute and far away† (pg. 25) they were. The stretch over the huge distance further emphasized on people’s astonishing ability to dream. In addition, due to the elaborate lifestyles present in the society during the 1920s, many people’s moralities became corrupted. On this point, the American Dream became something out of hand due to the lack of control in morality, people became willing to do anything just to achieve their dream just like how Gatsby succumbed to illegal met hods of acquiring his wealth. Therefore, Fitzgerald wanted to critique the way people tried to achieve their dreams. The American Dream has turned into a materialistic dream. The original idea and impression of the American Dream has evolved into one of materialism due to the decaying social

Factors Affecting the Customer Satisfaction - Myassignmenthelp.Com

Question: Discuss about the Factors Affecting Customer Satisfaction. Answer: Introduction: McDonalds first started its journey as a restaurant in the year of 1940 and was operated by Richard McDonald and Maurice McDonald in the state of San Bernardino, California, USA. They designated their business as a Hamburger Stand. The Golden Arches Logo was first used by them at the time of opening their new franchise in the year of 1953 during the opening of the Phoenix Arizona, USA. And in the year of 1955 a person named Ray Kroc, a businessman firstly joined McDonalds as a franchise agent but later on he continued in buying the chain of restaurant from McDonalds brothers (mcdonalds.com, 2018). McDonalds has its original headquarters in Oak Brook, Illinois, but along with that the organisation is also approved the plan of moving its global headquarters to Chigo by the year of 2018. McDonalds is considered to be worlds largest chain of restaurant which considering from the aspect of revenue and it serves around almost more than 69 million customers on a daily basis over 100 countries. There are around 36,900 outlets of McDonalds and is famous for its hamburgers or also termed as the cheeseburgers and along with this it is also famous for its French fries, items related to breakfast, soft drinks, milkshakes, wraps and also for its deserts. Along with the changes in the taste of the customers and the negative backlashes due to lack of healthiness in their food has made them include various healthy things to their menu like salads, fish, smoothies and fruits. The main source of revenue for the McDonald Corporation is the rent, royalties, the fees that are paid by the various franchisees along with the sales conducted in the various restaurants operated by the company (mcdonalds.com, 2018). This report mainly focuses on the online order and the delivery service by M cDonalds along with focusing on the design of the website of McDonald which contains the e-payment system and the e-marketing practices that are carried by this organisation. The report also focuses on the application of the e-CRM application that are being implemented by the company which is followed by the suggestions regarding the improvement of the e-CRM. Discussion: About the company: McDonald started its journey in the year of 1940 and was started by Richard McDonald and Maurice McDonald. In the year of 1398 the first McDonald opened in the North E street located at West 14th Street in San Bernardino, California was totally different from the McDonald that we see in Todays date (mcdonalds.com, 2018). Ray Kroc was the person who made the changes in the infrastructure of the organisation and modernized it. In the year of 1948 the McDonalds brother started the Speedee Service System which highlighted the principles of the modern fast-food restaurant which was put into practice by their predecessor White Castle almost two decades earlier. McDonald had its original mascot named Speedee which is a chef hat on the top of a hamburger. Later on this logo was replaces by Golden Arches which became the universal mascot for McDonald. And later the symbol of Ronald McDonald was introduced in the year of 1965 and the clown appeared in the advertising for the purpose of targeti ng the audience which consisted of the childrens (Schlosser, 2012). the company first applied for its US trademark on 4th May, 1961 which had the description as Drive-In Restaurant Service. Under the guidance of Ray Kroc on 13th September 1961 the trademark for McDonald was filed which is an overlapping double arched M. But before this filling as single arch was used for the architecture of the buildings. The present version of the logo that we see today was not used until 18th November 1968. Along with the expansion of McDonalds in the international market it become the symbol for the globalisation along with the symbol representing the spread of the American lifestyle (Counihan Van Esterik, 2012). The prominence of McDonald made it a frequent topic for debate amongst the public due to the consideration of the facts like the Obesity, corporate ethics and the responsibility of the consumers. Analysis and Design of website Analysis of website mainly consist of following points like user experience, targeted audience, Navigation and lastly products and presentation of various contents. User experience: The most important for the success of an organization is the design of the website. The UI of Macdonald is designed in such a way that it is easily understandable to customers who are using internet for the first time (Dowray et al., 2013). This website of Macdonald is designed in such a way that it easily provides navigation tools for this users. Targeted audience: This particular website is designed in such it looks pleasant to its targeted audience. It provides most of the product and services for its consumer who are located in different geographical areas. Navigation: It is considered to be an important factor for various ecommerce website and it has navigation which can be direction of navigation which has a sales funnel and provides a critical medium for the website (Bernhardt et al., 2013). Navigation is considered to be an important factor for conversion of website. Products and presentation of content: In web site design this tool is considered to be an important factor and this also works in a similar way for analyzing the various kinds of parameter associated with it (Breck et al., 2014). The website of Macdonald is deigned in such a way that it can easily attract retailers or various kinds of bloggers to represent their content in different ways and ultimately creating a stunning product for its consumers. Business Niche: Macdonald has its website designed in such a way that it can easily follow the various kinds of business Niche which are associated with it for its working. It is designed with the help of red color which can be used for attracting a large mass of customers. From the above discussion it can be analyzed that the website of Macdonald need some improvisation in the domain of coding (Ehsan, 2012). The website is designed in such a way that it can easily work in both landscape and portrait mode which means that they are accessible from both mobile phone and computer systems. E-Marketing strategy: E-marketing strategy generally refers to various kinds of principle and techniques by making use of electronic media and specifically that is internet. E-marketing strategy can be defined as the mode of strategy which can be used for sub-set for attracting various customers. One of the ultimate reason for the adaptation of e-marketing for various enterprise and to make a loop which is used for creation of loop of dialog which can be used for one to many form of communication so that it can easily make use of interaction and dialogue for various kinds of content (Alamsyah Peranginangin, 2015). Mc Donalds. As per the franchise model of business strategy it has only 15% of the total number of restaurants which is owned by the organization and later part of the organization is owned by the franchise that is 85%. It has some of cleanliness value which is provided by the various for money which is offered by Macdonald to its customers round the globe. e-Payment service of McDonalds: There are several advantages of the e-payment system. McDonalds along with various limitations and challenges which are being experienced by McDonalds while the implementation of the electronic business system. The company is having an electronic business system that enables the customer to pay for their respective orders by the use of a cash-free key tag system and the idea is almost similar to that of the idea used by the mobile gas stations (Zarkada-Fraser Fraser, 2015). The electronic business system can also be referred to as the e-payment system and along with this the speed pass also acts as a transponder which is generally kept in the key chain of the customer. Whenever a customer is purchasing something the gadget or the speed pass simply sends the signal to the credit or the debit card which will help in including the purchase in the bill for the next month of the customer. The customers are able to aces the online ordering service by making use of the official website or by installing the application, along with any type email newsletters and subscription or any type of digital properties on which the terms have been posted or has been referred and once this is done the customer is entering the agreement of the McDonalds USA, LLC which is controlling or operating the online service from the headquarter at One McDonalds plaza based on Oak Brook Illinois 60523 (Mohapatra Singh, 2012). Once the customers accept the terms then they are able to understand all the privacy statement of McDonald that are incorporated into the agreement. Along with this the privacy statement also describes the way in which the information is collected along with the ways in which it is shared or used. A third party provider is used by McDonalds for the purpose of securing the information of the payment card which processes the payments to the restaurants. Whenever a customer registers the payment card then McDonald or the third party might perform a verification process so as to check if the details provided the customer is correct or not. The main criteria for payment by the customer is that is having all rights for using the card along with verifying that if the customer is of sufficient age or not (Mathur Patodiya, 2016). A customer is able to purchase only when all the procedures are verified. Analysis of e-CRM provided by Macdonald CRM stands for customer relationship management is considered to be an important tool which is used for understanding the needs of an organization. It mainly addresses the fact that how well can an organization make use of CRM model. CRM or customer relationship management can be defined as a tool which is used by various kinds of modern business. It is mainly used for improvisation of the relationship of an organization with various kinds of its clients (Afzal, 2013). It is mainly used for bring new kinds of potential customers which will help in improvisation of profit. It is mainly provided assistance or guidance by various kinds of programs based on CRM and other kinds of software relate to it. With the help of this technique various organization inclusive of Macdonald can easily start to find or analyze the relationship and its interaction with various kinds of habits (Henry, 2012). Macdonald is a good example of an organization which has efficiently managed to adopt or implemen t CRM effectively or better in the model of business. Macdonald is considered to be the largest producer of hamburger and fast food retailers in the world. Various kinds of experts calculated that nearly more than sixty million customers every day have around thirty thousand restaurants and claim to have franchise in more than hundred countries (Khan et al., 2016). Macdonald is considered to be an incredible brand which is successful and it has logo and certain number of slogans which are used for which are recognized all over the globe. For ensuring that it has proper number of customer relationship management in various restaurants and outlets across the world. McDonalds makes use of a method which is used for improvisation of capture of data, reporting on real time basis and resolution of issues on a fast basis. The working principle is considered to be a uniform which is used for utilization of a program which is known as Power Centre which is provided by an organization known as Astute Solution (Johnson La Ferle, 2012). This parti cular software gives a capture of data and database containing information which can be used for monitoring or analyzing the measure of customer relationship which generally works throughout the brand. Power Center software brings various kinds of data through the organization which is inclusive of both the positive negative aspect of the review. It provides an accessibility by various kinds of regions or individual restaurants which provides Macdonald a quick area to check or analyze the various kinds of issue related to relationship with customers and overcoming some kinds of serious issues for the organization before they become a serious problem for the organization (Bhalerao, 2015). With the help of this system information is transmitted through the organization on a quickly basis which provides quick results. There are large of reason due to which the Astute Solution can be taken or chosen by the providers of CRM service for McDonald. At first McDonald began to look for a kind of service provider which has some concentrate goals. Macdonald wished to provide extension for capacity of data which is captured by various kinds of customer (Ton Thi Nhat, 2012). It has certain number of software which can provide corporate service and individual franchise for this organization that is McDonald. The ultimate goal for software is to provide real time access for the information of customers. They also focused on the fact they can easily implement existing database in a better kinds of CRM tool without making this software that is Astute Solution more manageable (Durkin, 2013). Apart from this they also focused on the fact that the softwares are flexible and functional which provides support for various kinds of requirements or needs which are involved in the business. For establishing itself in the industry of ecommerce various kinds of organization inclusive of Macdonald so that it can make the organization to be more centric about the various kinds of its customers. Adding customers at the heart of the business adds the consumer of high value if the various kinds of consumer need it (Constantinides, 2014). So delivering more value of customer can be considered to be an effective if the various kinds of organization wants to keep themselves in top of the list. The e-CRM kind of strategy works in a better way alongside of CRM. The ultimate goal of E-CRM model is to make use of improvised customer services and retention of various kinds of valuable customer which can help the capabilities for the organization like Macdonald (Tiwari, 2012). The use of E- CRM model is make an understanding regarding the various kinds of digital proximities. Customer need to have an assurance about the list of factors which are needed. With every passing year selling on internet has become and various kinds of efforts are made by Macdonald. If E-CRM is used in proper or right way, then it can easily provide rich and accurate kind of data for the consumers (Meyer, 2015). The overall interaction with various kinds of customers can be useful for creating better value of trust with the various kinds of customers. Privacy policies can easily help the various kinds to data which is needed for the success of E-CRM. McDonalds Australia provides a customer service for providing help and support to the customers during hours of working so that it can easily provide various hours of business by making use of McDonalds customer service phone number. Macdonald Australia provides toll free number, option of payment and various option for delivery (Peterson, 2016). If someone wants more information about the various kinds of issue about the various range of services which is being provided by Macdonald Australia, then it is easily available at the 24 hours number of Macdonald Australia. There is list of services which are being provided by the department of customer care by Macdonald Australia. Macdonald Australia has a customer care service with large number of helpline numbers, corporate headquarters, customer support and email identity which is generally provided in the web page of links, social profiles which contain certain number of review and ratings (Ma et al. 2015). The list of toll free numbe r which is provided by Macdonald Australia has a rate which is charged like normal calling rates. Various kinds of customer number are generally provided during the various kinds of working hours. Improvements in the e-CRM: Every organisation should think of making their business focus on becoming customer centric. Any organisation which puts their customer at the heart of their business will make them highly differentiable in the highly competitive market. This makes them deliver more value to their customer which will help them in keeping up in the competitive market. For the purpose of improving CRM service McDonalds might use the Astute Solutions (Yoon Steege, 2013). At the initial stage McDonalds was looking for a service provider which will have a concrete setoff goals. They are also having the wish of extending their capacity for the captured data of the customers. They also wish for a software that will be providing the corporate service and the individual franchises which will be having access to the customers information on a real time basis. This solution will also be helping them in integrating the existing database into a form which will be much more effective tool CRM. Along with this the software will also not get bloated and can also be managed very easily (Charlesworth, Hawkins Marshall, 2014). This software is much more flexible and functional as well which will help McDonald meet its requirements. This software will also be helping them in the business according to the evolving needs. Another solution for the improvement of the CRM for McDonalds is by adaptation of the Second CRM which be helping them in the assistance of the Customer Satisfaction department (Libana-Cabanillas, Ramos de Luna, Montoro-Ros, 2015). The main sources for the collection of the resources are the Facebook, e-mails, website and feedback forms. Easy storing of the feedbacks from the customers are possible by the team into one the systems that is consolidated. This will be initially helping in providing an access to various customers information in an easy way. Two of the major feature of this CRM system are listed below: When an e-mail is sent by a customer to McDonalds then what the CRM will be doing is create a case in the module for Service Request. For the purpose taking further actions the complaints, compliments and the enquiries will be stored in the module for Service Requests. Once the e-mail is sent to McDonalds by the Customer then it is successfully logged in as a case. After this the supervisor reviews each and every details of the case which will then be converted into an issue by making use of the Calendar module. The assigning of this issues is done based upon the Main Category, Sub-Category and Zone. After this the case will be assigned to certain team for further processing. This process will greatly help the teams or the departments to respond according the feedback of the customers in an organised and timely manner. This feature has tremendously helped the department to respond to their customers feedbacks in a more organize and timely manners. Another thing for better CRM is by creating a personal and innovative dining experience for the customers (Dorasamy, 2012). For this purpose, there is a need of gaining data from the promotion and search for the things that the customers like. After finding the data there is a need of analysing the data so as to predict the foods that the customers want to eat. Due to the fact that internet is one of the essential feature, it can be used by McDonalds to integrate online channels which be showing the existing business processes and many more things of the company. McDonald should also look into the matter that they are not looking into the web a single channel along with not getting isolated from other channels. McDonalds has a number of restaurants running across the whole world and for the purpose of maintaining a consistent customer relation throughout McDonalds needs to adopt a method that will be providing improved capturing of the data, reporting on a real time basis, and resolution of issues quickly. This uniformity can be utilized by the program called PowerCentre which will be supplied by Astute Solutions. This software will help in the capturing of the data and the information database. This is mainly used for the purpose of monitoring along with measuring the relationship with the customer. The main function of this software Power Centre includes the bringing out of the whole data which includes both positive as well as negative reviews. By the process of accessing the restaurants by regions or individual restaurants will help McDonald in spotting the potential relation with the customers along with resolving the issues which can take a serious form in the future. Conclusion: McDonalds is one of the largest fast food company of the world. It has its branches in almost every part of the world. They have an objective of serving their customers at an optimal level. They are able to maintain their level of success by keeping in mind the welfare of their customers. The employees of McDonalds are encouraged more and more to provide a good service along with providing various scholarships which helps in encouraging education as well. McDonald is also considered as the king of fast food. The report helps in concluding that the organisation has tried a lot in proving itself in the market of competition. There are various CRM strategies that has been adopted by McDonalds for the purpose of better relationship with the customers. By adaptation of various proper CRM strategies, the customers will be served in much better way. The report also helps in understanding the various e-CRM strategies needed by McDonalds for the purpose of improving the activities of the orga nisation. The report also helps in understanding the e-marketing strategy of the organisation along with the e-payment service that is being used by McDonalds right now. There are various things which are included in the e-payment system as well as in the e-marketing strategy of the company. McDonalds has faced various challenges during the implementation of the e-payment system. The main key factor that lies behind the success of the organisation is proper maintenance of the core strengths along with an unwavering focus on the quality and the consistency. This should also be maintained during experimenting for new options. The effort of the companys environment is important but along with this it should also not overshadow the initiatives of the market. After placement of the various marketing strategies various responsibilities are distributed amongst various individuals for the purpose of implementation of the plans for the new recommended system. When these systems will be put i nto action various feedbacks are collected from the market. This will finally help in estimating the success rate in a short term target. It is also to be looked into that the things are done under tight control regarding the marketing budget which is finite. McDonalds has been very much successful in performing its operation within the food service industry by making use of the efficient strategies and quality standards. This initially helps in providing McDonalds a competitive advantage. According to the records provided by the international market growth, it has been seen that McDonalds is already in a stage where they are capable of gaining an entry in an efficient way. This has taken place even in the most challenging markets like Britain. McDonalds is having a strong sense of quality service along with satisfaction of the customers. Products need to be modified is such a way that they are best suited for the taste of the customers along with keeping in view the preferences of the customers. There is a need of implementing affordable prices along with the implementation of an effective promotions and offers. References: Afzal, A. (2013). Factors affecting customer satisfaction in fast food sector. Alamsyah, A., Peranginangin, Y. 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Sunflower free essay sample

Introduction A profoundly poignant account portraying the internal conflict Simon Wiesenthal experiences when a dying Nazi soldier earnestly seeks his forgiveness,  The Sunflower  provokes introspective discussion about forgiveness, justice, mercy, and human responsibility. While metaphorically gazing upon the sunflowers displayed on the graves of soldiers, Simon is forced to mechanically march towards the Technical High School he once attended. The familiar surroundings evoke memories of the hatred and contempt he encountered while he was a student, particularly on the examination days that had been entitled a day without Jews by his Polish classmates (Wiesenthal 20). When he arrives at the Technical High School (now a military hospital), Simon and the other prisoners are instructed to carry cartons filled with rubbish out of the building (Wiesenthal 22). After confirming that he is Jewish, a nurse escorts Simon to the bedside of a dying Nazi solider named Karl. With his yellow-stained bandaged head appearing through the semidarkness of the hospital room, Karl hauntingly recounts his involvement in the horrifying death of a father, a mother, and a dark-eyed child who are brutally shot down after jumping out of a burning building (Wiesenthal 42-43). Simon becomes extremely distressed with the imagery evoked by the untimely demise of the dark-eyed child, especially when he theoretically identifies the child with a six-year old named Eli (Wiesenthal 46). Indeed, while recalling the heart-wrenching scenes of the kindergarten extermination, Simon fights the urge to leave the hospital room as the dying soldier continues to recount the rest of his confession. With sincere remorse in his voice, Karl begs for the forgiveness of a Jew. The irony of this dying soldiers confession arises from the fact that a murderer who did not want to be a murderer but who had been made into a murderer by his murderous ideology was confessing his crime to a man that may die by the hands of these same murderers at any time (Wiesenthal 53). Struggling with this ironic dilemma and having an imagery of the child with piercing eyes that questioned the hatred of the world surrounding him, Simon leaves the soldier in complete silence. Back at the concentration camp, Simon confides with his closest companions about the dying soldiers confession which profoundly disturbed him (Wiesenthal 63-68). During such discussion, Simon seeks and challenges the opinions of his contemporaries about the beliefs on justice, mercy, human responsibility, and forgiveness. His sleep is disturbed that night by visions of a pale-faced Eli submersed in a bloody mess (Wiesenthal 68). Simon is awakened from his night terror by Arthur, who anxiously warns him that the last man who experienced such sleep disturbances was immediately killed. Once more, Simon is reminded that death is a constant companion in the concentration camps (Wiesenthal 69). The next day, Simon is overwhelmed with the fear that the dying soldier will renew his plea for forgiveness (Wiesenthal 73). Instead, the nurse informs Simon that the soldier died during the night. In compliance with Karls request, the nurse attempts to give Simon a portion of the soldiers possessions. Simon kindly refuses the package and insists that the nurse send it to his mother instead (Wiesenthal 73-74). Upon returning to the camp, Arthur once again confronts Simon about his sleep disturbances. Such confrontation leads to this statement made by Arthur that epitomizes the adversity faced by the Jews during World War II (1939-1945): If we survive this camp -and I dont think we will- and if the world comes to its senses again, inhabited by people who look on each other as human beings, then there will be plenty of time to discuss the question of forgiveness nobody who has not had our experiences will be able to understand fully. When we here argue about the problem [of forgiveness], we are indulging in a luxury which we in our position simply cannot afford (Wiesenthal 75). Apparently, the anti-Semitism and lust for power that pervaded the German culture during this time fermented the hopelessness and helplessness that permeated throughout the Jewish culture. Two years later, Simon is still haunted by the confession of the Nazi soldier despite the fact that hunger dulls the thinking processes (Wiesenthal 78). He even envisions that there is an angry expression in the eyes that were completely hidden by the yellow-tinted bandage encompassing his face (Wiesenthal 78). When confiding in his only surviving comrade (a Polish priest-in-training that continued to pray despite the environment of the camp and the mockery of others), Simon discovers that his subconscious is not completely satisfied with the actions he underwent during his encounter with the soldier (Wiesenthal 81). Simon questions if he had the power to forgive the soldier in the name of the Jewish community and if repentance is truly the most important element when seeking forgiveness (Wiesenthal 83). Plagued with profound questions about the limits and possibilities of humanity and wrestling with the uncertainty of his reaction to the soldiers repentance, Simon decides to visit Karls mother. During this visit, he keeps silent about the atrocities her son committed in order to preserve her last possession-faith in the goodness of her son (Wiesenthal 94). While depicting silence as a phenomenon more eloquent than words that can be interpreted in many ways, Simon ponders the morality of his silence (Wiesenthal 97). He then concludes his sad and tragic episode of life by prompting you to mentally construct his perspective when asking yourself the decisive question, What would I have done? (Wiesenthal 98). Simon Wiesenthal Simon Wiesenthal metaphorically perceived death, personalized the soldiers account by theoretically identifying the dark-eyed child with Eli, perceived the soldiers confession as sincere repentance, left the soldier in silence after his imploration of forgiveness, sought and challenged the opinions of well-respected contemporaries, declined acceptance of the soldiers possessions, visited the soldiers mother, concealed the atrocities committed by the soldier from the mother, and dedicated his life to identifying Nazi war criminals. However, despite the soldiers heartfelt confession that profoundly disturbed him for years, Simon failed to truly forgive and forget the atrocities committed by the Nazi soldier. While envying the sunflowers growing atop the graves of Nazi soldiers and acknowledging the connection to life that each sunflower signifies, Simon metaphorically explores the perception of death. Resentful of the reality that his corpse will be buried in a mass grave where no sunflower would ever bring light into [his] darkness, and no butterflies would dance above [his] dreadful tomb and that the graves of Nazi soldiers would each have a sunflower to connect them with the living world, Simon interprets the sunflowers as a symbol for Nazi superiority even in death (Wiesenthal 14-15). This symbolical insight guides his emotions and thoughts while listening to the dissertation of the dying soldier: I didnt know what he wanted to confess, but I knew that after his death a sunflower would grow on his grave it would accompany him to the cemetery, stand on his grave, and sustain his connection with life. And this I envied him (Wiesenthal 30). Focusing on the sunflower as a connection to life reinforces the Nazi conception that Jews are an inferior race. Simons preoccupation with sunflowers as a connection to life may actually allude to him being infected by the Nazis in such a way that he is beginning to think that the Germans are in some way superior (Wiesenthal 62). However, in contrast to Simons metaphoric thinking, Arthur dispels the notion of German superiority when he states that the sunflowers will rot away like the Germans (Wiesenthal 63). Evidently, continuous oppression may subconsciously induce not only feelings of hopelessness but also feelings of unworthiness and inferiority- feelings that can be expressed even while thinking metaphorically. Metaphoric thinking was dominate throughout this time period because Everything was unreal and insubstantial: the earth was peopled with mystical shapes; God was on leave, and in His absence others had taken over, to give us signs and hints (Wiesenthal 36). A belief in mysticism and superstition could more readily explain why such atrocities were being performed without casting doubt on the existence of God as an omnipotent, omnipresent, or benevolent deity. The Jews were also more apt to cling to completely nonsensical interpretations as a way to obtain hope, for the eternal optimism of the Jew surpassed all reason (Wiesenthal 36). Metaphoric thinking was a means of escaping the appalling reality of the Jewish existence that daily included sickness, suffering, and death. Developing a metaphor for the perception of death that would involve sunflowers is indeed a reflection of the cultural attitude that persisted during the Holocaust. Identifying the dark-eyed child with six-year-old Eli, the last Jewish child he had encountered, allowed Simon to internalize the horrifying story evocatively communicated by the Nazi soldier. This internalization of narrative formed a more intimate glance into the atrocity of the crime, thereby making it difficult for Simon to respond to the tragic account with indifference. Indeed, theoretically identifying the child as Eli ensured that the apathy which compelled the Jews to work in a trance did not apply to the soldiers dreadful crime. Simon perceived the soldiers confession as sincere repentance because of the way in which the soldier spoke and the fact that he went out of his way to speak to a Jew. Unlike so many of the other soldiers, Karl had a warm undertone in his voice as he spoke about the Jews (Wiesenthal 40). The tone of his voice, the clutch of his hand, and the atmosphere of despair surrounding the dying soldier were idioms of distress culturally sanctioned by the Jewish culture regarding earnest repentance. Such nonverbal gestures led Simon to accept the soldiers confession as being repentance. Leaving the soldier in silence following his imploration of forgiveness was the emotional reaction of Simon. He was too disturbed by the imagery of the lifeless child in the arms of his father to sympathize with the dying Nazi soldier. Not wanting to condemn the dying man (only God may pass such judgment according to the Jewish faith), Simon most likely felt that silence was the best expression of his sentiment at the time. Indeed, he later conveys that silence is a phenomenon more eloquent than words that can be interpreted in many ways (Wiesenthal 97). Although silence allows for freedom of interpretation, it does not provide a sense of closure. Simon was thus profoundly disturbed by his encounter with the Nazi soldier for an awfully long time. Years after the death of the Nazi soldier, Simon visited his mother in order to gain a better understanding of the personality for this unusual soldier. He also secretly hoped that he would find something that contradicted with the soldiers narrative so that the feelings of sympathy which [he] could not reject would then perhaps disappear (Wiesenthal 87). Such a hope for contradiction derives from the cultural sanction that liars are malicious scoundrels unworthy of sympathy. Although he did not find such contradiction, Simon encountered the issue of whether or not he should reveal the atrocities Karl committed to his mother. Again, Simon chose to depart in silence. He did not want to take away her last possession- faith in the integrity of her son. Taking away this notion of goodness that she so fervently clung to would be considered larceny in the Jewish culture, a crime which Simon could not compel himself to do (Wiesenthal 95). The notion that taking from Karls mother is theft may have also compelled Simon to decline the request of the soldier and insist that all possessions be sent to the mother instead. Of course, Simon may have also refused the possessions so that he had no physical reminder of the Nazi soldier. When questioning the morality of his actions, Simon sought and challenged the opinions of well-respected contemporaries. Such counsel and discussion fostered a better understanding of the others views (Wiesenthal 83). In truth, humanity is motivated by the need to be understood- a notion that crosses all cultural boundaries. Among the beliefs discussed with contemporaries, justice and forgiveness were the most prevalent. Simon believes that the years of suffering inflicted deep wounds on [his] faith that justice existed in the world (Wiesenthal 83). He is especially vexed that since [the Nazis] did not believe in God they were not afraid of Divine Judgment. It was only earthly justice that they feared (Wiesenthal 85). Such vexation compelled Simon to serve on the commission for the investigation of Nazi crimes (Wiesenthal 83). Despite his devotion to identifying Nazi war criminals and bringing them to justice, Simon Wiesenthal cannot truly say that he has forgiven the Nazi criminals for their atrocities and murderous theology. He is still plagued by questions regarding the morality of his silence and the limits of forgiveness. Despite such questioning, Simon still manages to defend his actions of unforgiveness by asserting that there are those who can appreciate my dilemma, and so endorse my attitude, and there are those who will be ready to condemn me for refusing to ease the last moment of a repentant murderer but the crux of the matter is forgiveness is an act of volition, and only the sufferer is qualified to make the decision (Wiesenthal 98). Such a defense is culturally sanctioned by the Jewish community which emphasizes that nobody who has not had our experiences will be able to understand fully (Wiesenthal 75). Sven Alkalaj In reaction to Wiesenthals query proposed in his concluding paragraph of  The Sunflower, Sven Alkalaj personally argues that forgiveness is possible when there is a genuine recognition of guilt but that forgetting is unthinkable (Wiesenthal 105). According to Alkalaj, forgetting the crimes would be much worse that forgiving the criminal who seeks forgiveness since forgetting the crimes devalues the humanity that perished in these atrocities (Wiesenthal 102). Not only would the cruelty be forgotten, but the memory of those who suffered and died would also be forgotten. In a sense, the death and suffering of loved ones would be in vain without the memory of the strength, faith, courage, and love expressed during such calamity. Justice must be expressed as a measure that is absolutely necessary for forgiveness and reconciliation. Without the enforcement of justice, genocide goes unpunished and there are no boundaries set up to prevent genocide. Having witnessed the dismantling of families as even children are deliberately killed, tortured, and raped, this Bosnian Jew understands all too well the desperate need for preventing the atrocities and shame associated with genocide. Such experience sustains the belief that there is a national or state responsibility for genocide, for mass murder, and for an artificial hatred among society (a hatred that disregards the value of a human life). Indeed, genocide is not just a crime against one person or society, but rather it is a crime against humanity. Upholding the cultural sanction that genocide is a crime against humanity and employing reconciliation and justice as the mode for preventing these future crimes will return the world to an inherent beauty of living (Wiesenthal 105). Rodger Kamenetz In reaction to Wiesenthals query proposed in his concluding paragraph of  The Sunflower, Rodger Kamenetz supports the notion that silence was the best response when considering the circumstances. Although the confession of the Nazi soldier was passionately earnest, he failed to reverently address Simon as an individual person whose identity is composed of more than just being Jewish. He merely referred to Simon as Jew- not a Jew or a Jewish person. The Nazi soldier never inquired about Simons history, life, opinion, or name. He could confess his guilt from the suffering he inflicted, yet his perception was still tainted by the prejudice, hatred, and contempt embedded in Nazi ideals. He could not see Simon as human; instead, Simon was just another Jew, a subhuman whose only purpose was to satisfy his dying request. Had the cultural sanction of respect been upheld, then forgiveness could have been discussed and possibly obtained (Wiesenthal 181). Tiffany Whigham In reaction to Wiesenthals query proposed in his concluding paragraph of  The Sunflower, I believe that I would have also been deeply disturbed by the imagery of the large, piercing eyes of the child gazing upon you as if to innocently ask why there is so much calamity encompassing our people. The depiction of the child would most certainly evoke powerful emotions of despair, shame, and anger. Such powerful emotions would most likely compel me to remain silent. To me, remaining silent is much better than condemning another. Judgment and condemnation are Gods responsibilities. As time passed, I am certain that I would begin to feel guilty for being silent. Shame would come upon me as I would recount the missed opportunity that I had to rise above my subhuman existence. Unlike Simon and Arthur, I would not believe that a superman has asked a subhuman to do something which is superhuman (Wiesenthal 66). My personal faith in God influences this belief. Jesus Christ expounded upon the limits of forgiveness when he died on the cross for the atonement of the entire worlds sin. There is no limit to forgiveness and the possibilities are endless, you just have to be willing to put aside selfish desires so that the Holy Spirit can fill your heart with unconditional love. To love is to forgive, and to forgive is to experience existential freedom. Simon was not able to experience this existential freedom. Instead, I fear that his life was consumed by resentment and bitterness. Not only did he devote his entire life to bringing Nazi criminals to justice, but he was tortured by the imagery of the dying soldier for years. Simons resentment is even projected onto the memory of the Nazi soldier, who he envisions having an angry expression in the eyes that were completely hidden by the yellow-tinted bandage surrounding his face (Wiesenthal 78). My query for Simon would therefore be Why continue to bind oneself to the entrapments associated with unforgiveness? . In reaction to the response given by Sven Alkalaj, I whole-heartedly agree that one should forgive but never forget. Erasing painful memories inhibits growth. However, no one should dwell on those painful memories or else he/she may fall victim to an overwhelming sense of bitterness and resentment. The cultural sanction that maturity involves learning from your mistakes (which you cannot learn from without some form of memory) and that too much focus on one event/memory causes an emotional imbalance (or psychosis) influences this belief. Upholding the American ideal that the purpose of government is to indiscriminately protect the life, liberty, and pursuit of happiness of its citizens, I also support Alkalajs notion that there is a national or state responsibility for genocide. In reaction to the response given by Rodger Kamenetz, I disagree that Simon could not forgive the dying man. Despite the fact that he never attempted to connect with Simon on a more intimate level, the dying soldiers heartfelt confession was a sincere repentance that should not be rejected. I agree that disregarding the personal attributes (name, opinion, values, etc. ) of someone is a sign of disrespect. However, that disrespect should not inhibit one from forgiveness. This notion that one should forgive whether or not he or she deserves forgiveness is reflected by my personal faith. Jesus was condemned by his own people, yet he still made the choice to excruciatingly die on the cross for our sins (even though He was fully aware of his impending death). Inspired by this ultimate account of forgiveness, I earnestly believe that no one (no matter how undeserving) should be rejected after sincere repentance. Although I feel I too would have remained silent that day when the soldier begged for forgiveness, I would not have let unforgiveness consume me for years thereafter. Instead, I would have restored inherent beauty to the world by embracing the power of forgiveness.